Scotty AI at PMW Unlocked 2026

Scotty AI joined PMW Unlocked 2026 by Haymarket Media Group on 3 and 4 March 2026 at the Business Design Centre in London, to show how marketing teams can scale personalisation without giving up efficiency.

Over two days in the Scotty AI workshop area, we showed how AI agents support real campaign workflows and deliver measurable return on investment.

Meet Locke, the official event guide

Locke was the official AI companion for PMW Unlocked, built by Scotty AI to make the event easy to navigate:

Personalised exhibitor matches based on your interests
Session recommendations based on your preferences
A personal agenda for both days
Answers on logistics: venue, accessibility, registration and timings

Our sessions in the workshop area

The workshop area ran four sessions over the two days under the theme “Demystifying AI in Marketing”.

Keynote: The end of compromise in marketing

Marketing has always required trade-offs: speed or personalisation, scale or relevance, automation or creativity. In this keynote, Jeroen van Roosmalen of Scotty AI explored how AI agents let brands run conversational campaigns at scale that stay personal. Drawing on real platform use cases, the session covered how these campaigns:

Increase engagement quality
Capture richer zero-party data
Reactivate dormant customers
Improve operational efficiency
Deliver measurable ROI

Hands-on workshop: Build your first AI agent

This was a guided build, not a presentation. Attendees designed and configured a light version of an AI agent on the Scotty AI platform, directly from their mobile phones. Participants:

Selected a real marketing use case
Designed the engagement logic
Configured an AI-powered interaction
Tested it live

Meet Sally, our sales AI agent

Sally, our sales AI agent, was available throughout the event to explain what Scotty AI does, answer marketing questions and role-play scenarios such as qualifying lead intent.